About Us

At SOS Consulting, we are a team of over 25 Zoho experts dedicated to helping businesses unlock the full potential of the Zoho ecosystem. As a recognized leader in Zoho implementations, we combine deep technical expertise with industry insight to deliver solutions that drive efficiency, growth, and measurable results.

Our commitment to innovation has earned us the Zoho Innovation Partner of the Year Award, reflecting our ability to deliver creative, impactful solutions that go beyond standard software deployment.

What We Do

SOS Consulting specializes in designing and implementing tailored Zoho solutions for businesses of all sizes. We don’t just implement Zoho — we transform it into a strategic tool that aligns with your business processes and objectives.

  • Custom Zoho Implementations: From CRM and Projects to Books and Marketing, we build solutions that fit your business, not the other way around.

  • Vertical Solutions: We develop industry-specific Zoho solutions, including Builders Excellence for construction and ZERP for wholesale and retail, helping businesses achieve targeted outcomes quickly and efficiently.

  • Integrations & Automation: Our team ensures seamless integration with third-party software and automates workflows to save time, reduce errors, and improve productivity.

  • Ongoing Support & Optimization: Beyond implementation, we provide guidance and support to ensure your Zoho ecosystem continues to evolve with your business needs.

Why Choose SOS Consulting?

  • Experienced Team: Over 25 dedicated Zoho professionals with cross-industry expertise.

  • Award-Winning Innovation: Recognized for delivering creative, high-impact Zoho solutions.

  • Tailored Approach: Solutions customized to your processes, objectives, and growth plans.

  • Proven Track Record: Hundreds of successful projects across diverse industries, delivering real business value.

At SOS Consulting, we don’t just implement Zoho — we partner with you to transform it into a platform that powers your success.

The Founders

CRAIG COLBRAN

With over 25 years of industry experience, Craig combines deep accounting expertise with system knowledge to help businesses implement Zoho and integrate their accounting processes seamlessly. From setup to workflow design, he ensures systems are aligned with business needs, supported by insightful accounting guidance and practical experience.

Having served as CFO for major retail brands, Craig brings specialist knowledge in omni-channel reconciliation and inventory management. Passionate about the construction industry, he has guided hundreds of builders in implementing software that delivers accurate job budgeting, efficient management of estimates, schedules, and financial transactions, and a smooth transition to integrated systems.
Craig Photo
Michelle Photo

MICHELLE COLBRAN

Michelle is an accomplished analyst and software design expert with over 20 years of industry experience. A qualified Financial Adviser from London, she designed and developed one of the first cloud applications for mortgage brokers, adopted by over 1,200 brokers in the UK and later acquired by Aussie Homeloans in Australia.

As International Project Manager for Billabong, Michelle oversaw more than eight e-commerce websites during the repatriation of Surfstitch. Throughout her career, she has guided numerous national and international brands in achieving their IT transformation objectives, combining technical expertise with strategic insight.